Branding & Strateagy | michelehutchins

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Larry Ackerman

“Identity is cause;
brand is effect.”

Your brand is your promise to your customer. Your brand tells them what they can expect from your products and services, and it differentiates what you are offering from that of your competition. Your brand comes from who you are, who you want to be and how you are perceived.

Branding is strategic. Marketing is tactical.

A branding strategy will help to establish a product within the market and to build a strong brand that will thrive and mature in an ever changing marketplace.